It's very common for people to ask me if the name Crossover has any particular meaning, as this word has different meanings, understandings and usage.

In a simple way, for us, the meaning is to make a journey, overcome an obstacle, cross the bridge, leave one reality and go to another, more innovative and challenging one.

To understand this meaning I need to tell a story that happened to me at least 16 years ago.

I was in a very good professional moment, I was CFO of an American multinational, but something was missing. At this time, I was also working as a volunteer in a care home helping to support young people from needy communities, and I understood that the employability of these young people was very restricted, and I needed, in some way, to change this reality, on two fronts: one by helping to training them, and then strengthening local small businesses.

It was at this time, at the end of 2008, that Crossover was born with the aim of helping to strengthen small and medium-sized companies, expanding the possibilities of employment for these young people.

For me it was a complete change of reality, as I left at least 35 years working as a C-Level in multinational companies, working internationally, in a complex and high-performance corporate environment, to start a company from scratch, which was a great learning experience. .

I needed to define a name for the company, and to avoid personalism, I didn't want to use my surname, I didn't think it was appropriate. I needed a name that would continually remind me that this project would be a profound change in my life, a journey that would certainly bring, as it did, many ruptures, many breaks in personal paradigms, many challenges, different from those that, as a corporate executive, , had experienced, and at the same time, needed a name that represented our purpose, that guided our mission and vision, that gave meaning to the services we would offer to the market.

At the beginning of 2008, during a trip to Ireland, I was visiting a place called “Carrick-a-Rede”, where it was necessary to cross, by means of a wooden and rope suspension bridge, a point, that day, rough with sea, to reach a cliff separated from the continent, and at the beginning of the crossing, there was a warning sign that said - "Be careful to cross over the bridge".

At this moment it became clear to me that the combination of the words "cross over" in addition to representing this moment in my life, offered exactly what would be the meaning or mission of this new company, which is to help our client, in a structured way, to leave the common place, towards a place with better market positioning, more competitive and sustainable.

In disruptive moments like the ones we experience, whether in corporations, in the market and/or in society, we are motivated at all times, "to cross the bridge" that separates us from a known reality to a new reality, still changing, that needs be explored, understood and established.

We believe that the more effective the entity's corporate governance is, the more effective it will be, the greater the organization's ability to achieve its objectives, in a sustainable way, increasing its competitive advantage.

To be effective, governance needs to rely, in a balanced way, on a structure and an environment that promotes governance culture and awareness. It needs to be composed of a compliance and integrity structure, effectively have a structured and integrated process for managing corporate risks, and have an internal control system that maintains risks at acceptable levels, aligned with the organization's risk appetite.

Therefore, over the last 15 years, our mission has been to support and help organizations to make “this journey”, offering simple, intelligent and specialized management solutions, to strengthen the foundations of governance, risk management and internal control system. , thereby increasing the customer's ability to reach higher levels of competitiveness, sustainability and longevity.

All of our solutions, whether diagnosis, structuring, mentoring, implementation of best governance practice activities, or support in creating an environment that promotes governance culture and awareness, are developed, individually, especially to meet the needs demands of our customers.

As a definition, we always look for simple and most effective solutions, considering the operational complexity and cash generation dynamics of the corporation. Also, in our solutions, we work on instrumentalizing the client's team so that they can lead on their own, without the need for consultancy to be present.

In 2012, with the aim of offering international level professional training and certification, we became an affiliate of ICI – Internal Control Institute, an American organization whose objective is to develop professionals specializing in internal controls, for Portuguese-speaking countries.

We also believe that for management within the concepts of best governance practices it is necessary to have prepared professionals, with skills and capacity to apply these best management practices, and in 2014, Crossover Business School was born, with the aim of providing training of high quality for the development and training of professionals.

We have just been listed by CIO Review as one of the 10 companies in Latin America that are at the forefront of providing risk management and business transformation services, which makes me very happy that Crossover is recognized for the quality of its services .

Today, after more than 600 corporations served, more than 500 training sessions carried out, with more than 5800 students participating in our training, I can only thank our students, clients and friends for their trust in our services and courses, and none of this would be possible without the professionalism and dedication of our staff, consultants and associated instructors.

Now our next challenge is to consolidate Crossover in the American market, and with this, in addition to helping American companies, it is to provide international development and training programs for Brazilian professionals, combining what is good in both countries. Wait for the news for 2024!

We are here to help you and your corporation on this journey! We have fifteen years of experience, delivering intelligent and customized solutions to meet the demands and needs of each of our clients.

You can continue counting on Crossover!